Victoria Way East

Victoria Way East will consist of a 120 bed hotel, 216 homes, three retail units, the Curious Brewery and visitor centre, and an Aldi Supermarket. The residential, leisure, and retail floor space will see an estimated spend of £3.9m per annum by new residents and tourists.

Site Description

This town centre brownfield site is being transformed as a key piece in the town’s growth and regeneration plans complimenting Victoria Way West.

The southern part of the site consisting of a hotel, 216 homes and three retail units is being developed by U+I and the Carrington Group, and will support the commercial and residential growth between the International Station and the town centre.

The plans on the northern part of the site also include a brewery and visitor centre by the Chapel Down group to expand production and sales of its award-winning Curious Brew brand with a shop, restaurant and bar.

An 18,500 sq ft Aldi supermarket will also be delivered, with 90 parking spaces and generating 60 new jobs; the site complements the residential plans and town centre retail expansion and will generate £50m of economic growth across ten years.


This town centre site is located opposite the international side of Ashford International Station on Victoria Road. This prime location is located on a main gateway site to the town centre and station, with Victoria Road linking from the A2070 link road out to the A28.


U+I and Carrington Group


A six acre site delivering 275 homes, a 120 bed hotel, a brewery and visitor centre and 18,500 sq ft supermarket.


Phase 1 started in 2017

Main Contacts

U+I and Carrington Group

Planning Position

This scheme was granted planning permission by Ashford Borough Council in 2017

Success Stories

Chapel Down’s Ashford Story

Chapel Down is England’s leading wine maker

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