The show must go on for The Ashford Cinema

Posted on 12 March 2025

Ashford Borough Council extends The Ashford Cinema contract

Ashford’s popular town centre cinema is going to continue under the same management team, which has seen The Ashford Cinema become a firm favourite - meaning film lovers, families and local community groups can continue enjoying the latest blockbuster hits and meeting friends for a drink or bite to eat.

Image of The Ashford Cinema entrance
The Ashford Cinema

The news comes after Ashford Borough Council agreed to extend the current contract, which has seen a change in fortunes to the entertainment hub, based at Elwick Place. The Ashford Cinema has established itself as the local community cinema and event space. It is providing affordable and accessible entertainment offers to local residents, whilst also delivering a growing range of community events and activities. The narrative around the cinema is changing, with a wider appeal and offering seeing attendance numbers increase, the feedback improving and the general outlook looking more positive.

“Over the last 11 months, the cinema has become a vibrant hub for the community, film lovers and families”

Ben Hammond, General Manager of The Ashford Cinema

The Ashford Cinema is Ashford’s local 6-screen cinema, café, workspace & bar. Located at Elwick Place, in the heart of Ashford, our space is open to everyone to meet, eat, watch, and explore. The newly branded cinema opened its doors for the first time on Wednesday 24 April 2024. Over the past 11 months, under the day-to-day management of industry experts The Big Picture (Cinema & Leisure Solutions), its offer and fortunes, have been transformed with a range of exciting offers and events to appeal to a more family friendly and local community audience. This arrangement was initially for a year, but has now been extended for a further 18 months.

Film fans attending a Screen Ashford event at The Ashford Cinema
Film fans attending a Screen Ashford event at The Ashford Cinema

“A year on from [the decision to save the former Picturehouse cinema] I’m pleased to say this has worked well, with a busier cinema, great customer feedback and local community groups using the venue for packed-out events. The Ashford Cinema now has a more positive story to tell, therefore we have decided to extend this arrangement for a further 18 months”

Cllr Noel Ovenden, Leader of Ashford Borough Council